MUSEO CASA KAHLO - the CASA ROJA

Museo Casa Kahlo is a Kahlo

family and Fundación initiative

that was preceded by 15 years of

painstaking archival

groundwork. Opened in

September 2025 in Coyoacán,

Mexico City, it was Frida’s family

home, passed down through

generations, and donated by

her grandniece, Mara Romeo

Kahlo. It focuses on Frida’s

origin story and her private

family life, with personal

artifacts and works of art that

give guests an intimate window

into Frida & the women who

made her work in the world

possible.

Since opening, the museum

has already increased cultural

tourism in Mexico City,

generated $35M in media value,

and reached 1.48 billion people

worldwide. The museum serves

as a cultural and economic hub,

strengthening Mexico’s global

cultural identity, and was

recently named as one of Time

Out’s 26 Best New Things to Do

in the World, a member of J.P.

Morgan’s NextList for 2026 and

Town & Country’s 2026 Planner.

A Luxury & Cultural Market

Analysis reveals that Museo

Casa Kahlo has already created

$450 million USD in combined

cultural–luxury penetration

value placing it in the category

of a top-3 museum opening

globally this decade; a tier-1

cultural diplomacy success for

Mexico & a luxury brand anchor

equivalent to opening a flagship